Audio version of Greylock general partner Reid Hoffman's essay, "Human Nature in Vices and Virtues: An Adam Smith Approach to Building Internet Ecosystems and Communities," published on the Knight Foundation's website. Hoffman discusses how some of the most popular websites leverage some of humankind's less desirable attributes(e.g. "the 7 deadly sins"), and how entrepreneurs and investors can think about building based on virtuous traits.
Read by Greylock marketing partner Elisa Schreiber. You can read the essay here:
https://knightfoundation.org/human-nature-in-vices-and-virtues-an-adam-smith-approach-to-building-internet-ecosystems-and-communities/