23 min listen
Leon Lewis | Attracting Customers With Mission and Product
Leon Lewis | Attracting Customers With Mission and Product
ratings:
Length:
31 minutes
Released:
Feb 5, 2020
Format:
Podcast episode
Description
Sometimes a business is more than just a business… even more than simply something you’re passionate about. Leon Lewis, eCommerce and digital marketing lead, and the other folks at REBBL which creates herb-infused beverages, consider themselves to be on a cause to bring awareness about human trafficking and uplift at-risk communities around the world. Their mission extends to sustainable packaging and more. But they’re also cutting-edge when it comes to digital marketing strategy to build the ecommerce side of the business. It can be a challenge, says Leon, to communicate their mission while marketing their product. But it’s essential. One way they do that says Leon: Keep the customer in mind at all times. We get into that in detail, as well as…
The importance of product pages – what to include, what to leave out
Why Amazon isn’t a great platform for their product – and what they’re doing about it
How they’ve leveraged the subscription model
The importance of maintaining a consumer perspective
And more
The importance of product pages – what to include, what to leave out
Why Amazon isn’t a great platform for their product – and what they’re doing about it
How they’ve leveraged the subscription model
The importance of maintaining a consumer perspective
And more
Released:
Feb 5, 2020
Format:
Podcast episode
Titles in the series (36)
Nathan Hirsch | Who Should You Hire First?: When Nathan Hirsch was running his first ecommerce ventures he thought he could go it alone. But when busy season kicked in and orders picked up… he knew he needed to hire an employee. But he made enough bad hires along the way that he was inspired to cre by Ecommerce Excellence