In this conversation with Chris Georgeson, SVP of Global Sales at Blendtec, he talks about innovation, growth, and eCommerce. Hear about the value of demonstrations, the viral “Will it blend?” videos, the importance of controlling their supply chain, the process of gaining brand control with eCommerce, and the future of Blendtec.Episode Outline [01:03] About Chris and Blendtec[03:13] Blendtec’s journey[08:36] Demonstrating innovation[11:57] “Will it blend?” and its effects on eCommerce[19:07] Maintaining control of the brand with eCommerce[21:21] The Amazon strategy[24:17] Controlling the supply chain[26:34] Looking to the future[30:06] International newsConnect with ChrisLinkedInWebsiteConnect with PatternWebsiteLinkedIn (Pattern)LinkedIn (John LeBaron, CRO, Pattern)