Who will you believe in more, a trusted institution or someone who promises that you're gonna make a hundred thousand dollars a day in five seconds? Today, Alex (@AlexHormozi) talks about the four things that differentiate a legitimate education business from a scam, using Harvard as an example. He also explains how educators can apply these principles to build a valuable brand and maintain legitimacy.Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps:(4:06) - Pillar #1 & 2: Harvard rejects people & has no income expectations.(8:34) - Pillar #3: Give tons of free content away(16:03) - Harvard invests in positioning themselves as number one.(19:28) - Collect data to make substantiated claims.(21:06) - Legitimate businesses consistently over-deliver and exceed expectations.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition