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RV 55 - Aligning with Sales on Account Targeting, Creating Content without a Subject Matter Expert, and More! | Revenue Vitals Live #14

RV 55 - Aligning with Sales on Account Targeting, Creating Content without a Subject Matter Expert, and More! | Revenue Vitals Live #14

FromB2B Revenue Vitals


RV 55 - Aligning with Sales on Account Targeting, Creating Content without a Subject Matter Expert, and More! | Revenue Vitals Live #14

FromB2B Revenue Vitals

ratings:
Length:
53 minutes
Released:
Apr 12, 2023
Format:
Podcast episode

Description

We had the chance today to dig deep into dialogues with audience members, tossing ideas back and forth, addressing follow up questions, and highlighting the benefits of this full hour of Q&A with Chris and Kaylee!
Some topics included:

Cold Calling: Everyone has an idea on what cold calling is and what it means for it to work well, but we back the whole concept up to propose individual definitions of what ‘cold’ and ‘working well’ could actually mean to your company so that you can determine how to approach those calls

Demand Creation Strategy: Creating Content and planning Events without a Subject Matter Expert poses a problem, but we go through some options for bringing in SMEs and how to use external voices to your advantage

CRM Selection: Choosing the right CRM for your needs and specific use case should be a holistic experience, but we cover the major benefits and drawbacks to Hubspot and Salesforce


If you have questions for Chris, join the Revenue Vitals Live conversation on zoom by registering here, or submit them ahead of the call here! Also make sure to check out The Vault, where you can find full depth insights and IP beyond the high level live event. 
Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.
Released:
Apr 12, 2023
Format:
Podcast episode

Titles in the series (100)

Welcome to the State of Demand Gen. On this podcast you’ll find innovative strategy, advice and tangible tactics that work best TODAY from marketers that are actually doing it. The content is a mix of our #DemandGenLive episodes, along with interviews & fireside chats with B2B tech industry experts.