22 min listen
Making Marketing Numbers Make Sense
Making Marketing Numbers Make Sense
ratings:
Length:
34 minutes
Released:
Apr 12, 2023
Format:
Podcast episode
Description
In today's episode, Ciaran is joined by Ben Salmon from We Are Crank, a B2B growth agency focused on measurement and data-driven marketing. Ben talks Ciaran through paid search, conversion rates, joining together online and offline data and how to go about building a culture of measurement within your organisation. Ben's book, (Getting a grip on Data and Measurement to accelerate your Direct to Consumer ecommerce sales) is one of Ciaran's favourites and is a detailed view on what you should be measuring, how you should be measuring it, and how youcan successfully grow your digital business.
Released:
Apr 12, 2023
Format:
Podcast episode
Titles in the series (100)
Is Social Media A Toxic Ingredient?: Earlier this week, ethical and global cosmetics brand Lush announced their intention to shut down their activity on multiple social media platforms. “The global Lush brand will be turning its back on Instagram, Facebook, TikTok and Snapchat until... by The Digital Marketing Podcast