We had the opportunity to chat with, Florian Simmendinger, the CEO of Soundbrenner for this episode of the podcast. Soundbrenner is responsible for the world's first wearable smart device for musicians. They have also created some other incredible wearable tools, combined with software that brings the best possible practice experience for musicians everywhere. We connect with Florian, who's currently in Hong Kong, and talk about the company's inception and early beginnings. We also talk about how they built a community around a product and the future of wearable technology. Enjoy responsibly :)