In this episode, your host Amy Milne gets real with Cindy Wagman, President and Founder at The Good Partnership, a values-driven, social-justice informed consultancy that is working to unlock the potential of small non-profits through fundraising. Cindy was born to be a fundraiser. Her company has evolved over the last 8 years, and has currently landed as a place for the fractional fundraising movement. Cindy educates us on what fractional fundraising is and why it can be so valuable for small non-profit organizations. Amy and Cindy may have invented the concept of 'social fatigue' and discuss why smaller events may be just what your supporters are looking for. Our favourite moment is when Cindy jumps on her soap box about why not only talking to, but listening to, your donors is crucial to success. Filled with real-life examples and practical advice, you don't want to miss this episode!To learn more about fractional fundraising or connect with Cindy directly, check out thegoodpartnership.com.Also, Cindy has not one, but two podcasts! Make sure you take a listen to The Small Non-Profit Podcast and Confessions with Jess and Cindy.“Reach out to donors. Make it your routine to build those relationships and know the people that are giving to your organization.” - Cindy WagmanConnect with us:Beyond Fundraising Inc: https://www.startingbeyond.com/Join our Non-Profit Event Pro Community: https://www.thenonprofiteventcollective.com/LinkedIn: https://www.linkedin.com/in/amy-milne-8946791/Instagram: https://www.instagram.com/milneamyr/https://www.instagram.com/startbeyond/https://www.instagram.com/thenonprofiteventcollective/