How B2B Marketing Teams Can Align To Fuel Faster Growth

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How B2B Marketing Teams Can Align To Fuel Faster Growth

FromWhat It Means

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Length:

29 minutes

Released:

Apr 20, 2023

Format:

Podcast episode

Description

B2B marketing approaches often leave money on the table, say Principal Analysts John Arnold and Lisa Gately. On this episode of What It Means, they introduce lifecycle revenue marketing, a holistic approach to capturing growth opportunities with new and existing customers.

Released:

Apr 20, 2023

Format:

Podcast episode

Titles in the series (95)

The age of the customer isn’t a tagline — it’s a fundamental shift in the market that is forcing companies and executives to change course. In Forrester’s What It Means podcast, we’ll examine those changes, what they mean, and what executives can do about them.

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Why The CIO-CMO Partnership Matters More Than Ever: Technology and marketing leaders need each other, and companies need strong technology-marketing partnerships. On this week’s What It Means, VP, Senior Research Director Matt Guarini and VP, Principal Analyst Thomas Husson explain why the CIO-CMO relat... by What It Means
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Encore Presentation — Avoid The Chatbot How-Can-I-Help-You Problem: The problem with chatbots can be summed up in one question: “How can I help you?” This question sets the expectation that a chatbot will be as helpful as a human agent, which isn’t true. But don’t scrap all your chatbots. Instead, by What It Means
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Build A Successful Voice Of The Customer Program: Only 12% of CX pros rate their voice of the customer (VoC) program’s maturity as high or very high. In this episode of What It Means, Senior Analyst Colleen Fazio explains what’s blocking success with VoC and how CX professionals can derive value and g... by What It Means
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The Secrets To Becoming An Effective Change Catalyst: Meaningful change in a company doesn’t have to come from the top. Anyone — regardless of seniority or title — can bring it about, say Vice Presidents Meta Karagianni and Peter Ostrow. On this week’s What It Means, by What It Means
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When Should Brands Take A Stand?: Consumers, employees, and shareholders increasingly expect companies to speak out on social and political issues. When should they, and how should they make the decision? On this week’s What It Means, Vice President, by What It Means
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Is Your Organization Equipped To Handle Geopolitical Risks?: Is your security team effectively assessing your exposure to geopolitical risk? Principal Analyst Renee Murphy and Senior Analyst Allie Mellen provide some insights and next steps every security org will want to hear. by What It Means
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Where Tech Leaders Should Focus Spend In 2023: Where should technology leaders focus their 2023 investments? In this episode, VP, Research Director Chris Gardner and Principal Analyst Chris Gilchrist review the recommendations in Forrester’s new planning guides for technology leaders. by What It Means
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Slow Economy, Tight Talent Market? How To Navigate The 2023 Paradox: The current economic downturn is unlike others that have preceded it. Instead of becoming more abundant, talent will continue to be constrained. What should companies do — and what should they avoid doing — to navigate these unique challenges? by What It Means
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Why CSR Must Be More Than Purpose Beyond Profit: B2B leaders are getting serious about corporate social responsibility (CSR). But until they see it as central and not peripheral to the business, its impact will be limited, says VP and Principal Analyst Ian Bruce. On this week’s Forrester podcast, by What It Means
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How Creative Commerce Fuels Loyalty Across The Customer Lifecycle: From streaming services to ice cream, creative commerce is revolutionizing commerce by integrating all phases of the buying cycle. Learn how on this week’s What It Means with VP, Principal Analyst Jay Pattisall and Principal Analyst Kelsey Chickering. by What It Means
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23 min listen

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How B2B Marketing Teams Can Align To Fuel Faster Growth

How B2B Marketing Teams Can Align To Fuel Faster Growth

Description

Titles in the series (95)

More Episodes from What It Means

Related podcast episodes