24 min listen
True Transformation Beyond the Brand -- Robert Ferguson // SAP
FromRebrand Podcast: Marketing Campaigns Explained by the Brand & Agency
True Transformation Beyond the Brand -- Robert Ferguson // SAP
FromRebrand Podcast: Marketing Campaigns Explained by the Brand & Agency
ratings:
Length:
17 minutes
Released:
Apr 20, 2023
Format:
Podcast episode
Description
Too often, people approach brand building or rebranding from the outside, thinking it is all about being customer-centric. That's only one of the three truths of brand transformation, and it is not the most critical. What does it mean to transform a brand, and what is the most critical thing to remember, irrespective of company size? Listen to Robert Ferguson, Senior Director of Brand Strategy at SAP, as he discusses true brand transformation. Show NotesConnect With: Robert Ferguson: Website // LinkedIn // TwitterThe Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Released:
Apr 20, 2023
Format:
Podcast episode
Titles in the series (100)
How To Become The Best Selling CBD Brand At CVS -- Todd Davis // Kadenwood by Rebrand Podcast: Marketing Campaigns Explained by the Brand & Agency