"Conversational" "Friendly" is NOT a brand voice. In this episode, I dive into the biggest mistakes businesses makes when it comes to "finding their brand voice" and some key lessons to take note of if you are currently in the thick of trying to find your unique voice. Finding your unique voice is a key element that we cover in Wordfetti Your Words, our signature copywriting program. And doors? Are currently OPEN for enrolment!! ***Join us here: wordfettigroup.com/wordfettiyourwords*** ___ Follow me on IG: @anitasiek Follow Wordfetti on IG: @wordfetti Get our 5 e-copy lessons: wordfettigroup.com/freebie