21 min listen
Reviving Legacy Company's Identity -- Robert Ferguson // SAP
FromRebrand Podcast: Marketing Campaigns Explained by the Brand & Agency
Reviving Legacy Company's Identity -- Robert Ferguson // SAP
FromRebrand Podcast: Marketing Campaigns Explained by the Brand & Agency
ratings:
Length:
20 minutes
Released:
Apr 21, 2023
Format:
Podcast episode
Description
Brands, no matter how old, miss their way, and when they do, how do you revive their identity? How high does the approval go, and what guardrails do you need to implement? And more importantly, how do you make the business case for it to the C-suite? Listen to Robert Ferguson, Senior Director of Brand Strategy at SAP, as he discusses reviving a legacy company's identity. Show NotesConnect With: Robert Ferguson: Website // LinkedIn // TwitterThe Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Released:
Apr 21, 2023
Format:
Podcast episode
Titles in the series (100)
Zynga's Battle To Defeat Tired Gamer Stereotypes -- Gabrielle Heyman // Zynga by Rebrand Podcast: Marketing Campaigns Explained by the Brand & Agency