We often think of the word persuasion as corrupt, shady or untrustworthy. And while it may have that connotation, Jason Harris sees it differently.   Jason is co-founder & CEO of award-winning creative advertising agency Mekanism and bestselling author of The Soulful Art of Persuasion. Blending soul and science, Jason helps iconic brands like Peloton and Ben & Jerry’s thrive.   Using originality, generosity, and empathy, Jason shares his secrets to cultivating character-building behaviors that are critical for both personal and professional success.   If you’re looking for the framework to build meaningful relationships in all aspects of your life, this conversation is for you.