24 min listen
Rethinking SEO Content Strategy pt. 1 -- Loren McKechnie // Palo Alto Networks
FromVoices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Rethinking SEO Content Strategy pt. 1 -- Loren McKechnie // Palo Alto Networks
FromVoices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
ratings:
Length:
27 minutes
Released:
Apr 24, 2023
Format:
Podcast episode
Description
Loren McKechnie, Head of SEO at Palo Alto Networks, talks about rethinking SEO content strategy. To create a successful SEO content strategy, it's important to rethink the traditional funnel and instead see it as a journey with your customer. This requires a focus on micro-conversions and creating valuable content at each step of the way. Today, Loren discusses enterprise SEO content strategy. Show NotesConnect With: Loren McKechnie: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Released:
Apr 24, 2023
Format:
Podcast episode
Titles in the series (100)
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