Reshaping Capitalism with Ty MontagueTy Montague is the Co-Founder and CPO at Co:Collective - a company that works alongside leadership teams to identify the companies purpose and values and help them bring those to life throughout the business. They help businesses be congruent and be better story-doers than storytellers. Ty shared so much gold with me in this conversation. He believes that there is a whole new model of business coming to life, one that focuses on sustainability, congruency, profitability and transparency. He also believes that capitalism can be seen as a force for good if we can reshape it and use it to our advantage. Ty spent years working for major brands in the advertising world, and was sickened when he realised that the marketing they were putting out into the world was sharing a completely different story to what they were really doing behind the scenes. Ty decided that he wanted to help businesses become more congruent and purpose-driven, so he left advertising and started up Co:Collective. Ty shared so many interesting perspectives in this conversation, and I truly believe that his mission is going to change the way we do business in the future. Please share this episode with the people you love.Connect with Ty here - https://www.linkedin.com/in/tymontague/Check out Co:Collective here - https://cocollective.com----Click here to Become a VIP supporter of Lead On Purpose: https://www.buzzsprout.com/1583287/supportIf you would like to help James continue to bring on world-class guests, please consider making a small recurring donation to cover the back end, admin and editing costs. For many years, James has dedicated countless hours to the show and would LOVE to continue bringing you global thought leaders.Thank you for your support. It is greatly appreciated.With much gratitude.Full Transcript, Quote Cards, and a Show Summary are available here: https://www.jjlaughlin.com/blog-----Website: https://www.jjlaughlin.com YouTube: https://www.youtube.com/channel/UC6GETJbxpgulYcYc6QAKLHA Facebook: https://www.facebook.com/JamesLaughlinOfficial Instagram: https://www.instagram.com/jameslaughlinofficial/ Apple Podcast: https://podcasts.apple.com/nz/podcast/life-on-purpose-with-james-laughlin/id1547874035 Spotify: https://open.spotify.com/show/3WBElxcvhCHtJWBac3nOlF?si=hotcGzHVRACeAx4GvybVOQ LinkedIn: https://www.linkedin.com/in/jameslaughlincoaching/James Laughlin is a High Performance Leadership Coach, Former 7-Time World Champion, Host of the Lead On Purpose Podcast and an Executive Coach to high performers and leaders. James is based in Christchurch, New Zealand.