Ken Rusk is the Wall Street Journal bestselling author of Blue Collar Cash: Love Your Work, Secure Your Future, and Find Happiness for Life, entrepreneur, and blue-collar advocate “showing that there’s no degree required for comfort, peace, and freedom.” Ken never went to college and instead spent his younger years digging ditches and working in construction. Through hard work and patience, he’s become a very successful entrepreneur and now specializes in mentoring and coaching folks in goal setting, life visualization, career paths, and sound financial planning. Ken is passionate about helping people achieve their dreams regardless of their educational background or past.

This week on Dirt Talk, host Aaron Witt and Ken Rusk discuss the myths associated with the necessity of college and the systems in place to discourage young people from pursuing blue-collar careers. Ken speaks on why he felt called to write his book Blue Collar Cash and why he never considered himself an author, even after writing a book. Aaron and Ken also discussed the value of empowering teams to discuss and solve business problems independently from “the boss.”

To learn more about Ken Rusk and to order a copy of his book, go to kenrusk.com.

If you have any questions or feedback, email the Dirt Talk crew at dirttalk@buildwitt.com.

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