Do you want to know the secret to writing a persuasive copy that sells? In this podcast, copywriting expert Colin shares his insights on why writing about others comes more naturally than writing about ourselves, the problem with scam gurus, and how the internet has changed the game. Plus, he discusses why humans will always be essential in certain types of writing, and why the education system needs to be rebuilt from scratch. Tune in for a fascinating conversation on the art of copywriting and more. Don't miss out on this insightful and thought-provoking conversation!