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    How AI Tools Are Already Impacting the PR Profession – And Where It’s All Going

    How AI Tools Are Already Impacting the PR Profession – And Where It’s All Going

    FromStories and Strategies for Public Relations and Marketing

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    How AI Tools Are Already Impacting the PR Profession – And Where It’s All Going

    FromStories and Strategies for Public Relations and Marketing

    ratings:
    Length:
    22 minutes
    Released:
    Apr 30, 2023
    Format:
    Podcast episode

    Description

    We’ve seen this coming for a long time, but thanks to skepticism, and maybe a little sleepwalking, it’s never really bubbled to the top. But with the launch of Open AI’s ChatGPT Tool in November 2022 based on the GPT-3 dataset there’s a sudden surge of interest in in the PR industry around what’s happening with Artificial Intelligence and how we might be either impacted or supported (depending on your personal level of optimism).An exceptional new report by Stephen Waddington and Andrew Bruce Smith, available through CIPR looks at 10,000 marketing tools and focuses its analysis on those related to public relations.And if you suspected Chat GPT is just the tip of the iceberg – you’re right.Download the Artificial Intelligence (AI) tools and the impact on public relations (PR practice (2023) Guest: Stephen Waddington, Founder and Managing Partner of Wadds Inc.Website https://www.wadds.co.uk/ Email stephen.waddington@wadds.co.uk Follow on Twitter @wadds Follow on LinkedIn Listen to our 2020 episode with Jean Valin and Anne Gregory examining the AI in PR Ethics Report. Leave us a voice message we can share on the podcast  https://www.speakpipe.com/StoriesandStrategiesStories and Strategies WebsiteDo you want to podcast? Book a meeting with Doug Downs to talk about it.Follow us on:LinkedInTwitterInstagramFacebookOur NEW You Tube ChannelSupport the show
    Released:
    Apr 30, 2023
    Format:
    Podcast episode

    Titles in the series (100)

    Communication is in every facet of our daily lives. In fact, if the ability to cooperate is what makes us distinctly different as humans, it's the ability to communicate that facilitates this. Is it any wonder communication has become a thriving profession? Those who succeed have the ability to persuade through public relations, government relations, media relations, crisis management, stakeholder engagement, marketing strategy, advertising, through all things strategic communications. They will create the websites and social media campaigns that influence us and the podcasts we remember. Doug Downs hosts this podcast about PR for those who do the work and those who hire the comms pros.