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Ep. #41 How the Trailblazing Sports Group is Working to Elevate Women's Sports, ft. Sara Gotfredson

Ep. #41 How the Trailblazing Sports Group is Working to Elevate Women's Sports, ft. Sara Gotfredson

FromThe Business Case For Women's Sports


Ep. #41 How the Trailblazing Sports Group is Working to Elevate Women's Sports, ft. Sara Gotfredson

FromThe Business Case For Women's Sports

ratings:
Length:
24 minutes
Released:
Apr 30, 2023
Format:
Podcast episode

Description

In Ep. #41, hear from Sara Gotfredson - the Founder of the Trailblazing Sports Group, which is a new, mission based, female-founded sports marketing company focused on elevating women's sports via storytelling and brand partnerships.Sara is a seasoned sports marketing executive with nearly 20 years in digital and traditional media experience and brand building with ESPN and the Walt Disney Company. She has long believed that brands have the power to make an impact in the financial success of women’s sports, AND investment in women’s sports is good for business and the bottom line. In this episode, hear Caroline interview Sara to hear the story behind why Sara founded Trailblazing Sports Group, and how Sara and her team have gone into business with the singular focus of increasing investment in women’s sports fueled by storytelling and strategic partnerships that scale. More from GOALS Follow GOALS on Twitter: @goals_sports_Follow GOALS on Instagram: @goals_sports_Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sportsShop: goals-sports.com/shopEmail: hello@goals-sports.com
Released:
Apr 30, 2023
Format:
Podcast episode

Titles in the series (100)

Welcome to the GOALS podcast, The Business Case For Women's Sports, where we explore every corner of the women’s sports industry from the field to the front office. Hosted by Caroline Fitzgerald, this podcast features interviews with leaders in women's sports that dig into topics like data insights, marketing strategies, and sponsorship deals. We believe that it’s good business to invest in women’s sports, and our #GOAL is to prove it.