Do you have aspirations to own your own gym? Will Anthony is the brains behind Ozark Iron Gym, which just so happens to be where I train. If you’ve ever wondered what it would be like to own and operate your own facility, this episode is for you.   What you’ll learn:   What Ozark Iron Gym is (0:48) Their beginnings and how they’ve grown (1:46) What Will was doing before launching the gym (2:45) Learning what not to do (6:24) Sacrifices in the early years of owning a business (9:46) The point in building the business when he felt like he could take a breather (12:52) Having passion for what you do (14:28) The importance of building good relationships (16:48) Perception (18:06) Quality over quantity (19:05) Silly things he’s seen people do in the gym (19:49) The double-edged sword of having a high percentage of students as gym members (25:27) Gym rules and signs (27:40) Best and worst equipment investments he’s made (29:17) HIs wish list for equipment (33:31) Gyms that have come and gone since Ozark Iron Gym has opened (35:34) Increasing prices (37:42) How Ozark compares to other gyms in the area (42:54) Putting yourself in your consumer’s shoes (45:54) Setting a good example for your children (47:22)   Where to find out more about Will and Ozark Iron Gym:   Instagram Ozark Iron Gym   If you loved this episode, and our podcast, please take some time to rate and review us on Apple Podcasts, or drop us a comment below!