In this episode, I’m talking with Caroline Wilkinson of Barket Place, an online dog training and pet coaching business based in the UK. After several years working in person with clients, in 2018 Caroline began to offer online dog training courses to expand who she was able to reach. She noticed that online courses and training eliminated a lot of the stress that pets and their people experience when going to an in-person session. Since then she’s expanded her online offerings to include a membership and webinar series with guest experts. Her courses cover everything from pet first aid to separation anxiety and puppy classes. I had to ask… and Caroline generously shared with me how she determines pricing for some of her courses and why she’s offering 5-pound special for an upcoming webinar. That’s around $6.25 for us Americans. We also talked about how Caroline generates leads and interest in her membership and courses… the key is two free challenges per year. One is coming up on May 23rd if you want to check that out. I hope this conversation inspires you and how you can grow your pet business online! If you’re wondering if an online course would be right for you, I have a quiz to help you find the answer! Go to wearwagrepeat.com/coursequiz to answer a few quick questions and see if an online course would be a good addition to your business. As always, all of the links and resources mentioned in this episode are available in the show notes at wearwagrepeat.com/podcast