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Ju Rhyu, Hero Cosmetics: Exit Strategies and Building an Amazon-First Brand

Ju Rhyu, Hero Cosmetics: Exit Strategies and Building an Amazon-First Brand

FromGrowth Sessions: eCommerce Advertising


Ju Rhyu, Hero Cosmetics: Exit Strategies and Building an Amazon-First Brand

FromGrowth Sessions: eCommerce Advertising

ratings:
Length:
51 minutes
Released:
Feb 9, 2023
Format:
Podcast episode

Description

In this episode, Adam chats with Ju Rhyu, Co-Founder and CEO of Hero Cosmetics on her monumentous exit to Church and Dwight. They discuss Hero Cosmetics early beginnings as an Amazon-first brand, merchandising strategies, and how the Hero Cosmetics team determines their media mix across retailers and DTC. Ju also shares her approach to revenue allocation, how to find efficiencies across channels, and what the future will look like for emerging brands in 2023.
Released:
Feb 9, 2023
Format:
Podcast episode

Titles in the series (25)

Join Adam Epstein, Perpetua's VP of Growth, as he goes deep with industry leaders on key trends shaping the eCommerce industry.