53 min listen
Calvin Lammers: Building out of the box brand collaborations
Calvin Lammers: Building out of the box brand collaborations
ratings:
Length:
44 minutes
Released:
Feb 16, 2023
Format:
Podcast episode
Description
In this episode, Adam chats with Calvin Lammers, an omnichannel emerging CPG brand leader, on his takes on brand collaborations and the art of “drop culture.” They discuss how to reach audiences efficiently, leveraging User Generated Content for OLV ads, and the power of an “absolutely gangbusters” operational team to building successful eCommerce businesses. Calvin also shares his takes on the interconnectivity of retail media, DTC and marketplaces as the key structural components of growing a brand.
Released:
Feb 16, 2023
Format:
Podcast episode
Titles in the series (25)
Transforming Amazon into a profitable channel: Any brand can be profitable on Amazon. by Growth Sessions: eCommerce Advertising