53 min listen
Freddie Liversidge, Hewlett Packard: Building an in-house media agency
Freddie Liversidge, Hewlett Packard: Building an in-house media agency
ratings:
Length:
38 minutes
Released:
Feb 23, 2023
Format:
Podcast episode
Description
In this episode, Adam chats with Freddie Liversidge, Global Head of Media at Hewlett Packard, on the proliferation of retail channels and the growth of digitally enabled media. They discuss the impact the death of cookies will have on measuring the success of your ads, the massive growth in digital out-of-home, and connected TV. Freddie also shares how he determines when to build out in-house teams versus when to work with external partners.
Released:
Feb 23, 2023
Format:
Podcast episode
Titles in the series (25)
Transforming Amazon into a profitable channel: Any brand can be profitable on Amazon. by Growth Sessions: eCommerce Advertising