In this episode Adam chats with Aisha Khan, Vice President of Strategy, Planning and Insights at Momentum Commerce on what the next frontier for brands will be. They discuss the simplification of content, and the science behind content’s role in optimizing ads to drive increased conversions. Aisha also shares her perspective on how to allocate budget across channels, the value of taking off-Amazon brands to Amazon, and the impact Amazon Marketing Cloud will have on funnel attribution.