53 min listen
Paras Shah, Georgia Pacific: The growth hack mindset
Paras Shah, Georgia Pacific: The growth hack mindset
ratings:
Length:
45 minutes
Released:
Mar 16, 2023
Format:
Podcast episode
Description
In this episode Adam chats with Paras Shah, Director of Omnichannel Shopper Marketing at Georgia Pacific about the power of experimentation and data to driving success. They discuss how Georgia Pacific employs growth hack strategies to optimize the path to purchase, and how data is at the “start and heart of every decision” they make. Paras also shares how to reach people across fulfillment options and how he approaches incrementality.
Released:
Mar 16, 2023
Format:
Podcast episode
Titles in the series (25)
Transforming Amazon into a profitable channel: Any brand can be profitable on Amazon. by Growth Sessions: eCommerce Advertising