Companies and industries realised one thing: consumers don’t buy many products if the products are built to last. On the other hand, short-lived products will be replaced, so building fragile items means companies create additional “demand” and in the end, more profit.
In today’s world, this regular and repeated consumerism has been indented into our lives. From Seasonal Fashion to feeling invigorated when buying new furniture, we’re used to receiving positive feedback from following our shopping urges. These shopping habits are not always good for the planet because of the amount of waste created from making these products.
Take it from Tara Button, marketing expert, and founder and CEO of Buymeonce.com and a Champion of Buying Less, and Buying Better. “BuyMeOnce” sells all kinds of products that are built to last. Whether it’s pots and pans, fashion, healthcare, bed linen, bottles, backpacks or bikes, all their featured products are sustainably produced and chosen because they’re meant to last a long time.
Their code of business is an idea worth following: “We’re demanding longer-lasting products, better guarantees and responsible manufacturing. By offering only the most long-lived products out there, we want to empower consumers to buy less, and buy better.”
As you might imagine, changing our society’s fundamental behaviour won’t be easy. Listen to this episode, to find out more on the origin and future of consumerism!
I hope you enjoy the episode!

Resources:

BuyMeOnce Website US: buymeonce.com
BuyMeOnce Website UK: uk.buymeonce.com
Tara Button’s Website: tarabutton.co.uk
Tara Button's Book “A Life Less Throwaway: The Lost Art of Buying for Life”: amazon.com/gp/product/0399582517/ref=dbs_a_def_rwt_hsch_vapi_taft_p1_i0