In today's Short Talk episode Judith Germain speaks to Tom Jackobs about how to create impactful stories that make a difference to your business. What type of stories do you share to motivate people to make change? Tom shares his own failure story and how he turned his failure into trauma. He shows how this story can be used to great impact in many different ways. How do you create and retell emotionally charged story. He shares how to weave your teaching moment around your story and call to action. This conversation is for those that care about the impact of their stories and how to drive action. Tom has been an entrepreneur for over 30 years and has the battle scars to prove it. Sales has always been his passion in growing any business he has ever had. You can find out more about our guest and today's episode in this Maverick Paradox Magazine article here.  ----- Maverick leadership is all about thinking outside the box and challenging the status quo. It's about having the courage to take risks and the confidence to lead in a way that is authentic and genuine. But amplifying your influence as a leader isn't just about having a strong vision or a big personality. It's also about having the right leadership capability and being able to execute on your ideas and plans. The consequences of not having the right level of influence as a leader can be significant. Without the ability to inspire and motivate others, you may struggle to achieve your goals and make a real impact. How Influential Are you? Take the scorecard at amplifyyourinfluence.scoreapp.com and see.  Judith's websites:  The Maverick Paradox Magazine - themaverickparadox.com Company Website - maverickparadox.co.uk Judith's LinkedIn profile is here, her Twitter profile (MaverickMastery) is here, Facebook here and Instagram here.