In this episode, Steve Fretzin and Jeremy Poock discuss:Designing and brokering your exit strategy. Building your law firm like the business it is. How to implement trust transfer. Selling the machine that you created.  Key Takeaways:At some point, solo lawyers will need to look at their law firm as a business and build it in the way that it will work for them and is something that they might be able to sell in the future. In the Senior Attorney Match model, trust is the flux capacitor that will allow you to transfer your firm (where people are coming to you) to another senior attorney whom you also trust.Even in a solo firm, you do not need to use your name to name your law firm. There is power in brand names and in creating brand value. The winningest meetings happen when there is synergy between the senior attorney, looking to leave, and their younger protege looking to take over.  "Trust transfer is our flux capacitor. We're transferring the trust that our clients that a senior attorneys clients have in that senior attorney. We are transferring that trust to a successor attorney." —  Jeremy Poock Episode References: Gary Vee: https://garyvaynerchuk.com/Connect with Jeremy Poock:  Website: https://www.seniorattorneymatch.com/LinkedIn: https://www.linkedin.com/in/jeremypoock/Twitter: https://twitter.com/srattorneymatch Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practice Panther: https://www.practicepanther.com/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.