Episode Links:Previous We Are Carbon episodes that include the climate benefits of grazing animals:The Significance of Regenerative Agriculture – Special CompilationWe Can Regenerate – with Finian Makepeace of Kiss the GroundWhat is Regenerative Agriculture – with Caroline Grindrod of Roots of NatureRecommendations from Richard-To Watch:King Corn documentaryKiss the Ground Movie (available on Netflix)Carbon CowboysTemple Grandin Movie (Staring Claire Danes)Books:Saving Us: A Climate Scientist’s Case for Hope and Healing in a Divided World by Katherine HeyhoeSteak by Mark ShatzkerThe Dorito Effect by Mark ShatzkerThis Episode of the website: https://www.wearecarbon.earth/podcast-episode/scaling-regenerative-agriculture-grass-fed-beef/[Find all the above as clickable links on this page].--------------In this interview I’m joined by Richard Tufton who helps us to mull over the challenges and what might be needed to scale up regenerative meats within the supply chains to supermarkets, and build greater public awareness about purchasing options.We’ve frequently heard about the role of ruminant animals in the healing of land and sequestering of carbon – Find links above to previous episodes that explain that in more detail.But with such huge numbers of livestock being raised in more industrialised feedlot systems, the narrative gets very muddied, with cattle frequently branded as the climate enemy.Richard shares that in the US alone 120,000 head of cattle are slaughtered everyday for meat production. That sounds horrifying, but it’s a reality, it’s where we’re at and it’s a huge contribution to our food system.So this is a complex conversation and it could be taken in many directions but our biggest focus