35 min listen
HIBT Lab! UNLESS Collective: Eric Liedtke
HIBT Lab! UNLESS Collective: Eric Liedtke
ratings:
Length:
28 minutes
Released:
May 16, 2022
Format:
Podcast episode
Description
Eric Liedtke spent 26 years at Adidas, working his way up from an entry level position to Executive Board Member and Global Brand President. During that time, he helped revitalize the Adidas brand through high profile partnerships with celebrities like Kanye West and Beyonce. But he was also known for his focus on sustainability. It was Eric who pushed Adidas to commit to using only 100% recycled polyester in its clothing by 2024. This week on How I Built This Lab, Eric joins Guy to talk about the environmental impact of the fashion industry. Eric shares why he left Adidas and started his own apparel brand, UNLESS Collective, which makes 100% plant-based, biodegradable clothing.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Released:
May 16, 2022
Format:
Podcast episode
Titles in the series (100)
VICE: Suroosh Alvi by How I Built This with Guy Raz