Most marketers learn to market to the customers while neglecting one of the most important people they need to market to.

The company’s employees.

At the end of the day, they are the ones that embrace the culture, the core values, and the delivery of the products and services.

Without employees that bought in, it is difficult to succeed.

That’s why in this conversation with our good friend, Kerry-Ann, we discussed the importance of Internal Marketing.

Enjoy!

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