33 min listen
3 in 15: Working with creators
FromThe WARC Podcast
ratings:
Length:
15 minutes
Released:
May 23, 2023
Format:
Podcast episode
Description
This week, Lena Roland, Head of Content for WARC Strategy talks to Catherine Driscoll, Commissioning Editor for EMEA, about the latest WARC Guide to working with creators. They discuss new dynamics in the creator-brand partnership, why creators are beginning to challenge legacy brands in their own categories and how marketers can measure the impact of influencer campaigns.
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Released:
May 23, 2023
Format:
Podcast episode
Titles in the series (100)
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