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306: How To Fit The Role Of CMO

306: How To Fit The Role Of CMO

FromThe CX Cast


306: How To Fit The Role Of CMO

FromThe CX Cast

ratings:
Length:
15 minutes
Released:
May 23, 2023
Format:
Podcast episode

Description

What makes a CMO right-fit for the role, and effective as an individual? VP and Principal Analyst Shar VanBoskirk returns to the Cast to discuss what makes CMOs strategic and collaborative.
The post 306: How To Fit The Role Of CMO appeared first on The CX Cast ® by Forrester.
Released:
May 23, 2023
Format:
Podcast episode

Titles in the series (98)

Research-based guidance on how to manage customer experience (CX) at any organization — an imperative that Forrester has been researching for over 20 years. Each week, Forrester analysts discuss key findings from their latest research on CX; analyze relevant topics in the news; or chat with CX professionals about how they’ve overcome prevalent challenges managing CX in their organizations.