Matt Walsh works in media and advertising at an agency in the UK. He operates a great newsletter called Trailmix which analyzes the trail running media ecosystem. In this conversation we talk about the current media landscape in the sport, live streaming, demographics, UTMB and Golden Trail World Series distribution deals and a lot more.   Subscribe to the Trailmix newsletter   Follow Trailmix on Twitter Sponsors: Use code freetrail10 for 10% off Speedland Footwear Use code freetrail15 for 15% off Gnarly Nutrition Use code freetrail20 for 20% off HVMN Ketone I Freetrail Links: Website | Freetrail Pro | Patreon | Instagram | YouTube | Freetrail Experts     Dylan Links: Instagram | Twitter | LinkedIn | Strava     ________________________   Other Freetrail podcast episodes you might enjoy:   Kilian Jornet | The New NNormal     Tim Tollefson | The Infinite Game   Clare Gallagher | Black Canyon 100k Champion   Jim Walmsley | Engagement, Moving to Europe, Western States, and UTMB