16 min listen
43. Erin Cohen @ Tim Hortons on how Research Informs the Customer Journey
FromDig In
ratings:
Length:
25 minutes
Released:
Jun 15, 2022
Format:
Podcast episode
Description
Erin Cohen, Director, Consumer Insights at Tim Hortons, has spent her entire career in insights. She has a wealth of experience in quick service restaurants and spent a bit of time expanding her experience within the consumer packaged goods space.In this episode, Erin discusses the back-to-basics approach she’s spearheading at Tim Hortons and how consumers’ routines changed because of the pandemic. You’ll also learn:
The process of setting up an insights function from scratch
Why it’s important to invest in foundational research
What Erin thinks about the customer journey
How the Justin Bieber collaboration came to fruition
It was so great sitting down with Erin this week. And a big thanks to her for being our first guest to take part in our new rapid-fire question section of Dig In.--------------Subscribe to our podcast on your favourite platforms:
Apple Podcasts
Spotify
Google Podcasts
Amazon Music
Other platforms
Have ideas for our next episodes? Connect with Meagan, our Senior Marketing Director on LinkedIn.Enjoying our podcast? Leave us a review!Connect with us here:
LinkedIn
Website
The process of setting up an insights function from scratch
Why it’s important to invest in foundational research
What Erin thinks about the customer journey
How the Justin Bieber collaboration came to fruition
It was so great sitting down with Erin this week. And a big thanks to her for being our first guest to take part in our new rapid-fire question section of Dig In.--------------Subscribe to our podcast on your favourite platforms:
Apple Podcasts
Spotify
Google Podcasts
Amazon Music
Other platforms
Have ideas for our next episodes? Connect with Meagan, our Senior Marketing Director on LinkedIn.Enjoying our podcast? Leave us a review!Connect with us here:
Website
Released:
Jun 15, 2022
Format:
Podcast episode
Titles in the series (100)
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