With more than 10 years experience in Singapore’s media industry, Benita has covered food, lifestyle and travel for various brands, including Time Out, Coconuts Media and Seventeen Magazine.  Now editor at Honeycombers since 2019 (including throughout Covid!), Benita happened to fall in to journalism! Being told she was good at writing, she took it as an opportunity to do what she loved, starting with internships.  With close to zero fashion sense (her words, not mine!), Benita lived and breathed fashion at Seventeen Magazine, but took it as a life lesson that its entirely possible to learn on the job.  Listen in to hear about how your pitch (among hundreds of others) will get an instant delete if it’s not relevant and tailored, particularly your email subject line! Benita gives some great examples and why exclusives are a great pitch for Honeycombers, as they like to be the friend who knows about what’s new and cool!  Find Benita Lee online https://thehoneycombers.com/singapore/author/benita/  https://www.linkedin.com/in/benitalee/  Find Lynda Williams online https://www.hackyourownpr.sg/  https://www.instagram.com/hackyourownpr.sg/