5 min listen
Drawing a MAP Away from Pricing Erosion and Towards Brand Equity, with Rae Guimond, Director of Digital Shelf Strategy at PriceSpider
Drawing a MAP Away from Pricing Erosion and Towards Brand Equity, with Rae Guimond, Director of Digital Shelf Strategy at PriceSpider
ratings:
Length:
34 minutes
Released:
May 29, 2023
Format:
Podcast episode
Description
As everyone strives towards increasing profitability in ecommerce and omnichannel, exerting more control over pricing erosion is a key area of opportunity. Which brings us to the people, process and tech to pull that off, and that often means building out and enforcing a MAP policy. We invited Rae Guimond, Director of Digital Shelf Strategy at PriceSpider, to join the pod and lay out the why, whats and how of implementing and honing a MAP policy in this era of profitability.
Released:
May 29, 2023
Format:
Podcast episode
Titles in the series (100)
Introducing: Unpacking the Digital Shelf: Unpacking the Digital shelf is the only podcast created for manufacturers strategizing to win in the digital age. In this episode, we introduce you to a sample of the conversations you can expect in the episodes to come. Listen in! by Unpacking the Digital Shelf