How Businesses Can Lean into Their Purpose
Shep Hyken interviews Simon Mainwaring, founder & CEO of We First, a strategic consultancy accelerating growth and impact for purpose-driven brands. He is the author of Lead with We: The Business Revolution That Will Save Our Future. They discuss why companies should take part in creating solutions to the significant issues that the world is facing today. 
Top Takeaways:  
Customers and employees know that customer experience is more than enjoying your product and feeling like they are valued in the way that they are taken care of. It is also in how they feel about your company and what you are doing in the world.
Is your company part of the problem or part of the solution?
We are facing social, economic, and environmental issues. For the past two years, we have been going through a global health crisis. Your customers and employees are looking at you. They want to see where you stand on these issues and if it aligns with theirs.
Why should you care? And, what's in it for your business?
The short answer is that people want to buy from, invest in, and work for companies that are doing good.
There's a new expectation, not just from customers, but also for employees. How you treat your employees, how they can relate, identify, and invest themselves in your purpose will determine your ability to attract the talent you need and to get the most out of them, even during difficult times.
The more you lean into your purpose and share it with your employees, the more engaged they'll be. As a result, you'll retain them longer, they will be more productive, and they'll be more effective advocates for your brand.
Quote:  
"Employees are the most effective advocates for your brand, your products, and how you're showing up in the world."
 
About:  
Simon Mainwaring is founder & CEO of We First, a strategic consultancy accelerating growth and impact for purpose-driven brands. He is the author of Lead with We: The Business Revolution That Will Save Our Future and the host of the Lead With We podcast.
Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and your host of Amazing Business Radio.
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