This week our host Ian Truscott joins Jeff Clark Rockstar CMO Strategy Advisor and former Forrester Research Director in the marketing studio where Jeff shares a model for customer marketing.
Ian goes backstage with Connor Altier, the Global Brand Strategy Lead at Reebok, who shares the story of his fabulous career so far, some insight into working for a B2C brand and has a great nomination for our portal to marketing hell, the Rockstar CMO Swimming Pool.
Finally, Ian grabs a cocktail in the Rockstar CMO virtual bar with Robert Rose, Chief Troublemaker at The Content Advisory, and he discusses marketing mnemonics and, specifically, his 5 C's for content marketing.
Enjoy!
The Links
The people:

Ian Truscott on LinkedIn and Twitter


Jeff Clark on LinkedIn and Twitter


Connor Altier on LinkedIn


Robert Rose on LinkedIn, Twitter and his website


As mentioned in this week’s episode:

The Rockstar CMO Swimming Pool


Robert's article on Content Marketing Institute Blog - Mnemonic Content Strategy Framework Can Spark Conversations 


Robert’s Experience Advisors Community

Robert’s podcast with Joe Pulizzi This Old Marketing


Rockstar CMO:

The Beat Newsletter

Rockstar CMO on the web, Twitter, and LinkedIn


Previous episodes and all show notes: Rockstar CMO FM


Track List:


Piano Music is by Johnny Easton, shared under a creative commons license

We’ll be right back by Stienski & Mass Media – on YouTube


Satisfy Your Soul by Bob Marley and the Wailers – on YouTube



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