Catherine Mangungu is the fearless, female start-up entrepreneur who founded Think RevOps - a leading revenue operations consultancy in the Tech & SaaS space with a mission to empower businesses to create the most impact in their customer journey and achieve repeatability, predictability and growth. She has been recognised as one of the UK top 100 female entrepreneurs by the Telegraph and Natwest and is also an advocate for empowering women in business and often mentors female founders as well as women interested in pursuing a career in RevOps.In this episode, Catherine discusses the importance of Rev Ops, creating measurable business objectives and developing key KPIs to measure success, and the significance of centralizing data, seeking new skill sets, and always striving to improve.Resources: McKinsey & Company