Today, we are talking to Alex Bracke, multimillion-dollar producer, and broker/owner at Valor Group of Pearson Smith Realty. He gives us the inside scoop on handling objections during lead-generation activities and how to overcome them in advance. Listen to his interview to discover ways to create a framework that will prepare you for any objection, the importance of staying focused and consistent in converting prospects into clients, and cold-calling techniques guaranteed to drive revenue for your business. Be sure to check out our show notes at https://remindermedia.com/podcast/ for more in-depth information and added details not included in the episode. Connect | Resources Connect with Alex: - Email: alexbrack@valorgroupre.com - Instagram: https://www.instagram.com/alexbracke/ - Website: valorgroupre.com 0:23 Introduction 2:00 Alex’s backstory 4:37 Transitioning into real estate and leveraging relationships 7:00 Creating a brand with valor 11:19 Objection handling workshops 15:15 Overcoming the most common real estate objection 17:20 Objection framework 19:15 How often should agents be calling leads 22:38 Home for Cops Program 25:30 Weight-loss journey 33:05 Action Item Want to see how we can help with your marketing? Visit: https://www.remindermedia.com/StayPaidMarketing New agent that is curious about our personally branded magazine? Visit : https://remindermedia.com/staypaidnewagent/ Follow Stay Paid: https://www.tiktok.com/@staypaid_podcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast What Real Estate has NEEDED for YEARS | Leverage is everything