Dominic Irons is the co-owner of Bureau Direct a multi-award-winning mail order stationery retailer. Dominic has grown his low AOV business up to 3,500 orders per month at peak using a range of methods including a focus on design, great products, and great customer communication. In this podcast we talk the challenges of outsourcing, the power of email marketing when it's done right, and how to create a great relationship with your customers.This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy