Colleen Dilenschneider is the publisher of Know Your Own Bone, the powerhouse website that provides data-driven insights about marketing, fundraising, engagement, and more for arts administrators. It's required reading for anyone working in arts and culture today. Colleen is also the Chief Market Engagement Officer at IMPACTS Research and Development, a data and technology company. In this episode, Erik asks Colleen to share her research about how COVID-19 is impacting intentions to visit cultural entities and which types of organizations attendees intend to visit post-crisis. She also revisits her data on why cutting marketing budgets during financial difficulties is the wrong move.