David Lochhead and Dane Butler are the co-founders at Finlay London. They were founded in 2012 and initially focused on selling via traditional wholesale channels (one to one contacts, and trade shows) before deciding in 2017 to change the whole business strategy to focus on selling direct to the consumer via online and a physical store.A strategy that’s paid off as this summer online orders reached over 1,000 per month. We discuss: the Mehgan Markle effect, making the decision to shift to direct to consumer, the pitfalls to avoid - plus much more!Find out more at https://eCommerceMasterPlan.comCheck out Brightpearl https://ecmp.info/brightpearlThis podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy