Learn about a little touch that drew a lot of attention, the power of seeing someone's face when they speak, and a viral sensation that brought together two classic brands. Bite-Sized Delight From the Episode: • The Power of Little Notes - Fretboard Coffee uses handwritten insert cards within their packaging to make a special connection with their coffee customers. • The Apple Mask - Apple delivered enhanced comfort and security for their customers and employees with custom designed masks to use during the COVID-19 pandemic. • Emotional Intelligence Goes Viral - a savvy response to a viral TikTok video left Ocean Spray looking wise, relevant, connected, and courteous. Are You Looking for Things We Referenced? • Fretboard Coffee • “Apple Design Teams Develop Special Face Masks for Employees” - by Mark Gurman in Bloomberg.com • Experience Points - presented by Avtex • Ocean Spray Just Gave Viral Skateboarding TikTok Guy an Extraordinary Gift - It’s a Lesson in Emotional Intelligence - by Justin Bariso in Inc.com Find more links and a full transcript of the show at: http://ExperienceThisShow.com. See you next week!