28 min listen
Tying Marketing to Measurable Results -- Mark Stouse // Proof Analytics
FromMarTech Podcast ™ // Marketing + Technology = Business Growth
Tying Marketing to Measurable Results -- Mark Stouse // Proof Analytics
FromMarTech Podcast ™ // Marketing + Technology = Business Growth
ratings:
Length:
14 minutes
Released:
Jun 12, 2023
Format:
Podcast episode
Description
Mark Stouse, CEO of Proof Analytics, talks about analytics and marketing mix modeling. We often get so caught up with operational KPIs that we lose sight of our revenue goals as marketers. Furthermore, to determine the impact of our marketing efforts, we must be able to measure our results. Today, Mark discusses tying marketing to measurable results. Connect With: Mark Stouse: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Released:
Jun 12, 2023
Format:
Podcast episode
Titles in the series (100)
Selling New Products on Amazon (Case Study) -- Adam Weiler // Sunken Stone (Part 2) by MarTech Podcast ™ // Marketing + Technology = Business Growth