When is the right time to buy a new device for my spa? Which company should I buy from? What types of questions do I need to ask during the shopping process?   If you’re not quite sure where to begin with buying devices for your practice, turn up the volume because this episode is going to answer all your burning questions.    Today’s guest on the Spa Marketing Made Easy podcast is Michael Lustig, the VP of Commercial Development at Rohrer Aesthetics.   Michael wants you to be thinking about a long term relationship as you listen to his take on the most important questions and insights you should be considering when it comes time to purchase a device.   In this episode, we discuss:  Logistical questions to ask when deciding what device(s) to bring into our practice Insights to consider when trying to align the right company with your business Michael’s strategy when it comes to working with customers Building a relationship with your rep Understanding how to put your personal touch when marketing your device Valuable pieces the device company can do for your collaborative partnership   To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/336   Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.