26 min listen
How to Release Recordings without a Label with Mike Warner & Jamie Freedman
FromThe Offstage Mic
ratings:
Length:
47 minutes
Released:
Jun 20, 2023
Format:
Podcast episode
Description
In the past, traditionally only the biggest orchestras released recordings, and historically only via labels like Sony Classical or Deutsche Grammophon, but this is a big area where the narrative has changed. Now, ensembles of any size can release recordings across a multitude of platforms.In this episode, Aubrey is joined by two experts — Mike Warner, Head of Editorial Marketing Partnerships North America at Believe, and Jamie Freedman, Head of Classical Programming at Pandora — to talk us through the play by play (stream by stream) on how any ensemble can take advantage of the way recording and distribution has changed.They cover topics including how an ensemble can self-release, how an organization can be empowered to do yourself things a label historically or traditionally would have done and have more control because of it, how the artistic, production, and marketing teams will need to work together, and the nuts and bolts of releasing music directly vs going with a distributor.And if you don't know what all that means or looks like, that's ok too — the whole point of this episode is to learn so you walk away educated and informed. And therefore confident and ready to tackle your next recording project knowing exactly how you'll get maximum ears to listen to it.
Released:
Jun 20, 2023
Format:
Podcast episode
Titles in the series (32)
Episode 1: Light My Fire by The Offstage Mic