In the Sensei’s Corner this week, we welcome Reny Morel, Senior Analyst and Programmatic at Digitas North America. In light of the deprecation of third-party cookies, Reny and I are discussing the latest tests and upcoming updates. I am calling it a live case study, as Reny shares her findings and future goals from testing strategies with and without third-party data. Our current focus is on innovative shifts and partnering with other brands to bring a more streamlined process to consumers that result in accurate and relevant data. This week, we are highlighting: The difference between cookies and identities How new tests are looking to implement better options for users to consent Using healthy CRM data for easier tracking   Connect with: Reny Morel Programmatic Digest Podcast: Contact | Shownote | Website Helene Parker: Website | LinkedIn | Twitter | Instagram